Email marketing is an effective method for any scale of business starting from small to large. Statistics prove the potential of the email marketing tools as data shows that 205 billion emails are sent out per day. Email users are vastly growing and they might reach three billion by 2020. Hence, it is very important to reach out to your target audience by maximizing email marketing.
Emails help in gaining and retaining customers. With email marketing, you would be able to get back an average of $40 for each one dollar that you would spend. Higher conversion rates are achieved through emails compared to social and search media combined. Don’t worry about the cost as there are several email marketing tools that are free.
Email marketing is better than Facebook marketing because there is a higher chance that people would subscribe to your newsletter than engage on Facebook. By using an email marketing strategy, you would be able to expand and engage with people more as most of the people check their emails daily on phones, tablets or on computers.
Here are 10 Email Marketing Tools!
Hubspot is a free tool and CRM suite that includes efficient email marketing tools. It helps you in assigning and tracking your leads and maintains your development. This tool is also a sales, inbound marketing suite and is one of the most-trusted marketing software by the marketing industry. Hubspot is completely free without any paid version so you get to use all the services free of cost. It assists in scheduling and queuing the delivery emails. The real-time notification lets you know when your recipient opens and downloads the attachments from the email you sent. On top of that, Hubspot lets you store 1 million contacts with unlimited users.
ActiveCampaign is best used for small businesses. It is a very user-friendly tool that allows customization of email templates, sending and engaging emails. A competent set of email and messaging features link it to a powerful marketing automation tool. The split-testing functionality lets you learn what might be effective for your target audience by testing information, subject etc. and sending out the indicated best version of the test. Segmentation can be done based on the demographics or the age of your contacts. The best feature of this tool is that emails can be sent to your contact based on his behaviour. Scheduled emails can be sent out to the contact when they carry out the desired action. This helps you maintain high-level engagement.
This is a good email marketing option for small enterprises due to MailChimp’s budget plans. You can also scale it to regulate a large number of emails for big companies. The analytics tool allows you to contact potential customers and sell your services. Consequentially, the conversion of leads into sales will take place. In addition to creating a branded newsletter, group your subscriber list to send out emails at different segments using RSS-to-email feature that will automatically send out a newsletter if your blog is updated.
SendinBlue assists you in organizing transactional emails and campaigns. There is a range of responsive templates for you to choose from, and the autoresponders help in engaging with your customers. The useful features include email sending, contact management, campaign creation, and campaign tracking. The free plan allows you to send out 9000 emails per month including unlimited contacts.
ConstantContact is a very user-friendly and effective marketing tool. This tool is used by more than 650,000 users worldwide. There is a vast range of email templates that you can choose from. ConstantContact allows you to integrate with social media such as Facebook with their Social Media Playbook feature. It offers various packages that you may choose what suits your budget best.
AWeber is an established email marketing tool with a lot of features and superior autoresponders so it’s recommended for professional marketers. The autoresponders facilitates customer engagement and strengthening bonds with existing clients. Split-testing is provided by AWeber which allows you to send variations of emails to different segments that will help you compare engagement rates. RSS-to-email and various integrations are offered but the integration with WordPress is considered to be most useful for blogs.
7. Zoho Campaigns
Zoho’s email marketing platform allows you to create email campaigns, send out emails and track their development. It is best used for small to medium-sized enterprises. This is best integrated with other Zoho apps such as Zoho CRM. You can personalize your campaigns and also automate emails with permission-based access.
ConvertKit is a new tool that blew up within a few days. It is a very good option for bloggers as it is designed especially for that. It has unique tools that allows the bloggers to advertise their content. You can see the number of new subscribers on a bar chart. It is broken down into chunks to show which blog posts are having the most traffic. Some of the features are such as building email campaigns and automation for segmented drip campaigns including various integrations.
Marketo is a simple and easy to use email marketing tool. You can customize it to reach the demands of large companies. Personalizing the software to meet an individual’s preference makes it very flexible. This is great in managing and engaging with your customers in addition to marketing automation. This tool lets you create fancy email templates without requiring any knowledge in coding by simply dragging and dropping. Timing is crucial in business and this tool allows you to send out emails in time by simply setting up the time and queuing your mail. Marketo’s combination with CRM products allows synchronizing sales activities. Another important feature is that Marketo can be easily shared on social networks with a ‘Forward to Friend’ option.
Mailjet is an instinctive email marketing tool to send and receive transaction and marketing mails. A lot of marketing industries use Mailjet for strong marketing and newsletter campaigns. You can track thousands of emails sent everyday with real-time processing and analytics. Personalizing and sending out customized emails based on variables such as habits help in attracting customers and retaining them. Mailjet provides a solution to the emails being marked as spam as it offers assistance which would lead to a successful email delivery.
Here at Chamrun Digital
, we will assist your company with email marketing strategies to ensure the conversion of leads and continuous engagement with your customers using the best tools in the industry.