Websites are the flyers of the 21st century. It is almost unlikely to come across businesses, especially big-timers, who operate without a website. Of course small old home-grown businesses may not have websites but to your surprise, you’d find that many of them do. Websites are important when it comes to updating your customers or potential customers with the latest promotions, the latest news in the industry, your company’s details and contact details or even if there is a job vacancy. It has become a platform where communication takes place between consumer and business.
It is clearly proven that websites are essential for a business to run. So, what makes it relevant? How do you make the best website suited to your customers?
Here are a few tips!
Keep your content interesting, relevant and up-to-date! Have a consistent schedule of uploading quality content which improves your engagement with your readers that will keep returning to your site for the latest perks and updates. Maybe even add in a sense of humour to your content? (If your customers respond to it positively)
Know your audiences. Keep in mind what they like and dislike. Don’t spam them with unnecessary pop-ups and may just result in them not wanting to return. Keep them coming back with freebies or discounts. Always keep your doors open to suggestions from your customer’s feedback. Ask for ways to improve your site and identify what is relevant to include onto your site or even what to remove.
Use attractive Call-To-Action that you know your customers respond to! If you’re selling something, promote a freebie with each purchase. If your website encourages wellness, include a food coupon from a healthy meal provider or even a giveaway. Keep it exciting!
Here at Chamrun Digital, we will assist you in building a relevant website suited to the audience of your company.