Call to Action is simply a marketing technique to prompt customers to carry out a certain action. For example, the phrase ‘Sign Up Now!’ attempts to persuade customers to sign up for a program or even a newsletter. Now a CTA may not sound or look important but it sure does make a big difference in your conversions, revenue, business and profits!
Here’s how to have a good Call to Action Marketing!
First of all, always keep in mind who you’re calling in to action. What’s your customer base and how would you like them to respond to your page or ad. A conversion is when a customer successfully responds to your CTA efforts and that is when you know that you have a successful CTA too!
Now, let’s pay more attention to how you’re displaying your CTA button. The three most important keys to a good CTA is knowing the best placement, design and phrase for it. Don’t think that having more than one CTA button on your page is a bad thing. Including more of those in a page actually increases the chances of conversions, but try not to overdo it! It is wise to not confuse or overwhelm your customers with too many of them.
Make your button stand out! Placing them strategically for example in headers and side panels or even pop-up panels will help in making them noticeable. CTAs should be well-designed with contrasting colours, not too much until the message is distracted by the design though. Here’s a small tip, use active verbs! Keep it strong, short and motion-oriented.
Here are some examples of good CTAs!
Attention is usually drawn when free things are involved, so don’t be afraid to give out a free trial or a free gift. A CTA that says free trial may have a catchphrase of ‘Sign up before the end of this month to get a free 30-day trial!’ or a free gift CTA may sound like this ‘The first 10 people who sign up will receive a free gift’. Remember to state clearly what it is that your customer will be getting instead of just inserting a ‘Next’ button which doesn’t give your customers a clear idea on what’s next after clicking on that.
CTAs are a great way to increase your conversions and with Chamrun Digital, we will assist you with the best digital marketing strategies to cater to your company’s needs.