A lead is a term that means potential customers who have expressed some interest in your product or company that have provided you with their contact information so that you, as a company can follow up with more information on your product or services.
What is a Facebook lead ad?
A Facebook lead ad is a type of ad that allows you to run lead generation campaigns on Facebook. Different from other ad types, lead ads include a contact form. This allows people to fill out the form according to their interest in the products or services.
This contact form allows you to ask for contact information such as an email address or contact number from the person that clicks on your ad. Besides contact information, you may ask any question as you please as it is customisable. With Facebook, lead generation is made simple and quick. Lead data can be downloaded directly from Facebook or even connected to a Customer Relationship Marketing (CRM) platform, for example, MailChimp.
Lead generation has been made easy through Facebook and with Chamrun Digital, we will assist you as we unleash your company’s greatest potential in Digital Marketing.