Email Marketing And Its Significance
Email marketing is the act of sending commercial messages such as advertisements and announcements to potential clients or current customers through email but most importantly to develop relationships with them. Most businesses use this approach to gain customer loyalty by sending emails notifying customers or potential clients about an ongoing sale or promotion or to announce, for example a new product release of that particular brand. Email marketing has customers in the loop and keeps them updated on all the happenings of your brand.
Email marketing is one of the most direct and cost effective marketing tools today. A highly engaging email campaign, smart automation, customer segmentation, sequencing and analyzing with monitoring and reporting to the clients is one of our significant digital marketing services.
94% of Internet users use email while only 61% use social media. Email marketing also allows targeting by demographics for example age, location, income and more. Email marketing also offers more reporting and analytics capability, such as click-through rates, open rates, bounce rates, and conversions.
Here at Chamrun Digital, we provide comprehensive email marketing services to generate more leads, improve sales, improve conversion rates, reduce marketing costs, identify better quality leads, and also integrating with other media to boost response.