The digital marketing industry is constantly changing with time. Every business is competing to get out there whilst learning new trends and perfecting the old. Get ahead of your industry with these strategies for the new year.
1. Let Automation Work For You With the amount of email marketing and social media management tools out there, I’m sure it isn’t impossible to find one that would help you achieve...
your company’s goals. Not only does automating tasks teach you how to plan ahead, but it also helps in avoiding tasks that pile up with time. With automation, you’d find more time on your hands to focus on the bigger things that matter more.
2. Improve Your Visuals With Video Marketing
Start off small with a 10-second advertisement whether it’s text-based or of someone talking and make sure that the content you’re putting out is visually pleasing to the eye. It is more likely for consumers to stop at a video with text explaining about a product or service than to read a paragraph on the product or service offered. Keep your points short and easy to understand.
3. Optimize Search Ads For Voice Search Marketing
I’m sure you’ve heard of the latest gadget, the Google Home Mini. Let’s put some thought into it and how it functions. It’s pretty simple, all you’ve got to do is to ask. For example, ‘How do I download The Sims?’ Or ‘What are the steps to boil an egg?’. Now let’s look at the structure of these sentences. They tend to be longer than the usual search via typing. Learn to include question phrases like who, where and how.
4. Strategize Your Social Media Content
The whole point of putting your business on social media isn’t to bluntly throw content out. Customers find value in what you have to offer and building a significant presence via social media is of uttermost importance. We’ve got to make sure that what we put on social media represents our brand well. Build a content strategy, make a plan for it, determine the amount of time it takes to produce such content, look for a good social media management tool or software that works best for you, schedule your content and monitor how your content does while improving it.
5. Transparency Is The Way To Go
Marketers have been known for only wanting to push sales whether what they say are true or not. But let’s change that stereotype. We’re definitely more than that. 2019 is coming and we’ve got to be honest with what products or services we’re going to offer. Sugar coating isn’t the way to go. Customers acknowledge when a brand upholds their claims through the products they sell and the services they offer. With social media, word spreads fast and the last thing a business wants is to be called out for fraud.
With that being said, these are what your company should be focusing on for the coming new year. Here’s to another year of hustling and if your company needs any help, Chamrun Digital
will be here to assist you with email marketing and automation, content management and Google Adwords optimisation. Have a great new year!