Instagram has definitely made a name for itself as one of the largest social networks today! Anyone and everyone can sign up and register for an account. Most of all, this social network is free! Instagram started off by allowing users to only post pictures, as years went by, they have updated the functionality of the app countless of times to what Instagram is today. We now have InstaStories, InstaMessages, we can upload multiple photos and videos and many more. We even have a full blown range of filters!

Websites are the flyers of the 21st century. It is almost unlikely to come across businesses, especially big-timers, who operate without a website. Of course small old home-grown businesses may not have websites but to your surprise, you’d find that many of them do. Websites are important when it comes to updating your customers or potential customers with the latest promotions, the latest news in the industry, your company’s details and contact details or even if there is a job vacancy. It has become a platform where communication takes place between consumer and business.

Cloud Marketing is a way to put all of a company’s online marketing efforts under an umbrella term. Unlike the traditional print, television and radio marketing, cloud marketing has allowed brands and companies to connect with their customers more personally, be it through an online site or even on social media. Out with the old and in with the new!

Call to Action is simply a marketing technique to prompt customers to carry out a certain action. For example, the phrase ‘Sign Up Now!’ attempts to persuade customers to sign up for a program or even a newsletter. Now a CTA may not sound or look important but it sure does make a big difference in your conversions, revenue, business and profits!

Positioning in marketing is a concept that outlines what businesses should do to market their product or service to their customers. Positioning creates an image for the product or service based on the audience. The better your positioning strategy, the more effective your marketing strategy is for your business. This elevates your marketing efforts and helps a consumer move from knowing about the product or service to actually purchasing.

If you’re an apple user then Siri would sound very familiar to you. If you’re an android user, then maybe Cortana, Alexa or even Echo. Voice search refers to your mobile or desktop personal assistant that is activated through speaking, voice.

Digital marketing is the marketing of products or services through digital media. As technology is a strong factor in what we do everyday, digital marketing has grown into a more efficient and prevalent way to market your products or services. A few of the many digital marketing strategies are search engine optimization (SEO), web design, e-mail marketing, social media advertising, marketing automation which may be achieved through our company.

A lead is a term that means potential customers who have expressed some interest in your product or company that have provided you with their contact information so that you, as a company can follow up with more information on your product or services.

Leads are potential customers who have expressed some interest in your product or company that have provided you with their contact information so that you, as a company can follow up with more information on your product or services. One thing that’s better than leads are TARGETED LEADS. Targeted leads are the best because they are the people who are most likely interested in what you are selling. Unlike leads who could be anyone from anywhere with any interest, a targeted lead could be controlled to a group of people from a specific demographic for example.

A landing page is a webpage someone lands on after clicking on a call-to-action button. They are standalone pages that are dedicated to a specific marketing campaign. How are landing pages different from the usual homepage of your website? Well, landing pages usually have one specific purpose leading you to complete one specific task for example, filling in your details in order to receive a free printable, compared to the homepage of your website that allows you to do a bunch of things along with all the distractions of other call-to-action buttons.

Email marketing is the act of sending commercial messages such as advertisements and announcements to potential clients or current customers through email but most importantly to develop relationships with them. Most businesses use this approach to gain customer loyalty by sending emails notifying customers or potential clients about an ongoing sale or promotion or to announce, for example a new product release of that particular brand. Email marketing has customers in the loop and keeps them updated on all the happenings of your brand.

Content marketing is a strategic marketing approach focusing on reliable, high-quality, relevant content to attract an audience. There are many types of content marketing such as infographics that include charts, statistics and graphs, webpages, podcasts, videos, books and many more.