What's so great about video marketing? Video marketing is one of the most successful campaigns in promoting your brand online. Companies, mobile applications, and websites started using video marketing to grab the attention of customers and convey details of their products and services available. Nowadays, it is much easier to create a video because video marketing softwares whose sole aim is to make your task quick and easy at an affordable rate...

Email marketing is an effective method for any scale of business starting from small to large. Statistics prove the potential of the email marketing tools as data shows that 205 billion emails are sent out per day. Email users are vastly growing and they might reach three billion by 2020. Hence, it is very important to reach out to your target audience by maximizing email marketing. 

Facebook Custom Audiences helps in narrowing down the targeted audience you’d like to show your advertisement to. It ensures that you reach the specific and necessary audience instead of selling products or services to people whose lifestyle don’t relate and all. For example, let’s say you’re selling hair shampoo but you’ve not gone international. Adjust your audience to cater to that by changing your location range to your country. This is where we target the location.

Email marketing is crucial in sending out updates on the latest sales, recent purchases or even reminders on non-purchased items that your customers have added to cart. Emails are important to serve as a reminder and a prompt to your customers to either initiate action or remind them. Of course, it does take time to personally notify your customers which is why we have email automation to simplify a tedious task. 

If you’re an apple user then Siri would sound very familiar to you. If you’re an android user, then maybe Cortana, Alexa or even Echo. Voice search refers to your mobile or desktop personal assistant that is activated through speaking, voice.

Positioning in marketing is a concept that outlines what businesses should do to market their product or service to their customers. Positioning creates an image for the product or service based on the audience. The better your positioning strategy, the more effective your marketing strategy is for your business. This elevates your marketing efforts and helps a consumer move from knowing about the product or service to actually purchasing.

Email marketing is the act of sending commercial messages such as advertisements and announcements to potential clients or current customers through email but most importantly to develop relationships with them. Most businesses use this approach to gain customer loyalty by sending emails notifying customers or potential clients about an ongoing sale or promotion or to announce, for example a new product release of that particular brand. Email marketing has customers in the loop and keeps them updated on all the happenings of your brand.

A landing page is a webpage someone lands on after clicking on a call-to-action button. They are standalone pages that are dedicated to a specific marketing campaign. How are landing pages different from the usual homepage of your website? Well, landing pages usually have one specific purpose leading you to complete one specific task for example, filling in your details in order to receive a free printable, compared to the homepage of your website that allows you to do a bunch of things along with all the distractions of other call-to-action buttons.

Leads are potential customers who have expressed some interest in your product or company that have provided you with their contact information so that you, as a company can follow up with more information on your product or services. One thing that’s better than leads are TARGETED LEADS. Targeted leads are the best because they are the people who are most likely interested in what you are selling. Unlike leads who could be anyone from anywhere with any interest, a targeted lead could be controlled to a group of people from a specific demographic for example.

A lead is a term that means potential customers who have expressed some interest in your product or company that have provided you with their contact information so that you, as a company can follow up with more information on your product or services.

Content marketing is a strategic marketing approach focusing on reliable, high-quality, relevant content to attract an audience. There are many types of content marketing such as infographics that include charts, statistics and graphs, webpages, podcasts, videos, books and many more.