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Chamrundigital group

We are specialized in Digital Marketing and providing services such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), Google Analytics, Segmentation and Re-marketing, Custom Affinity Audiences and targeting, Email & Mobile Marketing, CRM and Social Media Marketing and advertising.

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Digital Marketing, Production, Education, Health and IT Solutions
The digital marketing industry is constantly changing with time. Every business is competing to get out there whilst learning new trends and perfecting the old. Get ahead of your industry with these strategies for the new year. 
1. Let Automation Work For You With the amount of email marketing and social media management tools out there, I’m sure it isn’t impossible to find one that would help you achieve...

What's so great about video marketing? Video marketing is one of the most successful campaigns in promoting your brand online. Companies, mobile applications, and websites started using video marketing to grab the attention of customers and convey details of their products and services available. Nowadays, it is much easier to create a video because video marketing softwares whose sole aim is to make your task quick and easy at an affordable rate...

Email marketing is an effective method for any scale of business starting from small to large. Statistics prove the potential of the email marketing tools as data shows that 205 billion emails are sent out per day. Email users are vastly growing and they might reach three billion by 2020. Hence, it is very important to reach out to your target audience by maximizing email marketing. 

Segments are known as groups or sections. In marketing terms, we use segments to separate the market with similar types of characteristics such as common interests, needs, lifestyle or even demographics. The objective of market segmentation is to identify which groups of consumers would be the most profitable or which would have the most potential when it comes to your business.

Facebook Custom Audiences helps in narrowing down the targeted audience you’d like to show your advertisement to. It ensures that you reach the specific and necessary audience instead of selling products or services to people whose lifestyle don’t relate and all. For example, let’s say you’re selling hair shampoo but you’ve not gone international. Adjust your audience to cater to that by changing your location range to your country. This is where we target the location.

We all know of Google Adwords, but did you know that Google Adwords is split into two different sections? Most of us just assume that Google Adwords does what the Google Search Network does. That is to display text advertisements on the search engine results. But apart from that, Google Adwords also comprises of Google Display Network.
Email marketing has been thriving since the 1990s and believe it or not, it is one of the most powerful marketing strategies that is 40 times more effective at acquiring new customers than Facebook or Twitter. Amazing isn’t it? Unfortunately, email marketing isn’t being used to its fullest potential in our present time. Let’s speak about email sequences and how to fully utilise them in email marketing efforts.

Email marketing is crucial in sending out updates on the latest sales, recent purchases or even reminders on non-purchased items that your customers have added to cart. Emails are important to serve as a reminder and a prompt to your customers to either initiate action or remind them. Of course, it does take time to personally notify your customers which is why we have email automation to simplify a tedious task. 

An influencer is an individual who has a following in a particular niche, that has the power to influence their followers towards a particular brand, product to service. Nowadays, individuals as such come in handy as social relationship assets to brands that result in a collaboration to achieve their marketing objectives. It’s a win-win situation.
An influencer is an individual who has a following in a particular niche, that has the power to influence their followers towards a particular brand, product to service. The majority of these influencers fall into 4 distinct categories, celebrities, industry experts, bloggers and content creators, and lastly, micro influencers aka. Everyday people who have become known of their knowledge on a niche area. Nowadays, individuals as such come in handy as social relationship assets to brands that result in a collaboration to achieve their marketing objectives. It’s a win-win situation. Why? 
If getting a passive income is your goal then affiliate marketing is for you! Affiliate marketing works in a sense where if you were to market a product through an affiliate network, and someone purchases the product through your own marketing abilities, you earn a commission. There really are no limits to this. 

If you’re an apple user then Siri would sound very familiar to you. If you’re an android user, then maybe Cortana, Alexa or even Echo. Voice search refers to your mobile or desktop personal assistant that is activated through speaking, voice.

Positioning in marketing is a concept that outlines what businesses should do to market their product or service to their customers. Positioning creates an image for the product or service based on the audience. The better your positioning strategy, the more effective your marketing strategy is for your business. This elevates your marketing efforts and helps a consumer move from knowing about the product or service to actually purchasing.

Social media marketing is the use of websites or social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and many more to promote a product or service. Its a powerful way for businesses to reach both prospects and customers. Social media marketing involves creating and sharing content such as text, images or even videos on social media platforms to increase audience engagement and achieve your marketing and branding goals.

Email marketing is the act of sending commercial messages such as advertisements and announcements to potential clients or current customers through email but most importantly to develop relationships with them. Most businesses use this approach to gain customer loyalty by sending emails notifying customers or potential clients about an ongoing sale or promotion or to announce, for example a new product release of that particular brand. Email marketing has customers in the loop and keeps them updated on all the happenings of your brand.

To simply put it, video marketing means using videos to market your content. Be it promoting your  company, product or service. It is an integrated marketing communications plan designed to increase audience engagement through social activity. 
 
The digital landscape has changed so much in the past few years and this is where video marketing comes in handy. People are constantly engaged on their mobile phones, scrolling through Facebook, Twitter, Linked-IN, Instagram and many more social media sites. What do you think they see? Images and videos! People nowadays do not have the time to scroll through floor length posts while multitasking.

A landing page is a webpage someone lands on after clicking on a call-to-action button. They are standalone pages that are dedicated to a specific marketing campaign. How are landing pages different from the usual homepage of your website? Well, landing pages usually have one specific purpose leading you to complete one specific task for example, filling in your details in order to receive a free printable, compared to the homepage of your website that allows you to do a bunch of things along with all the distractions of other call-to-action buttons.

Leads are potential customers who have expressed some interest in your product or company that have provided you with their contact information so that you, as a company can follow up with more information on your product or services. One thing that’s better than leads are TARGETED LEADS. Targeted leads are the best because they are the people who are most likely interested in what you are selling. Unlike leads who could be anyone from anywhere with any interest, a targeted lead could be controlled to a group of people from a specific demographic for example.

A lead is a term that means potential customers who have expressed some interest in your product or company that have provided you with their contact information so that you, as a company can follow up with more information on your product or services.

Content marketing is a strategic marketing approach focusing on reliable, high-quality, relevant content to attract an audience. There are many types of content marketing such as infographics that include charts, statistics and graphs, webpages, podcasts, videos, books and many more.

Latest Blogs

29 July 2019
Chamrun Group Blogs
UOA Hospitality has appointed Chamrun Digital as a digital marketing agency to run digital advertisement campaigns in 2019 and 2020 for their latest project, Komune Living that is expected to launch in October 2019.UOA Hospitality...
14 March 2019
Chamrun Group Blogs
Medical tourism in Malaysia is a booming industry that is expected to rake in RM80 billion by the year 2020. Announced as the ‘Best Country in the World for Healthcare’ in the year 2015 to 2017 by International Living (Global Retirement Index), Malay...