Instagram has definitely made a name for itself as one of the largest social networks today! Anyone and everyone can sign up and register for an account. Most of all, this social network is free! Instagram started off by allowing users to only post pictures, as years went by, they have updated the functionality of the app countless of times to what Instagram is today. We now have InstaStories, InstaMessages, we can upload multiple photos and videos and many more. We even have a full blown range of filters!
As Instagram progressed, its users progressed along with it and many used it to sell items and promote services. Soon Instagram became the network with the highest engagement rate compared to other social networks.
How to use Instagram as a Marketing Tool?
Well, first of all. Ads. What’s new? Use this network to its fullest potential by engaging with a highly targeted audience. The platform comes with great advertising features and even a business account where you may boost your posts for a higher engagement rate.
Next, use hashtags! Don’t bombard your post with hashtags alone but with moderate use, hashtags make it easier for people to find your content. For example, someone into fitness would like to get some inspiration for meal prepping. All they need to do is to #mealprep and a long list of meal preps will appear in front of their eyes. So take advantage of this feature to market your products and services well!
Lastly, interact with your audience. Throw in some sense of humour or even some giveaways! Engage with your audience the best you can because Instagram allows you to. Adding a personal touch to your brand makes a lot of difference here. Interact with them by replying to comments or even by following back, this would make your followers feel appreciated.
Here at Chamrun Digital, we will guide you with the best digital marketing strategies to best suit your company’s needs.