Cloud Marketing is a way to put all of a company’s online marketing efforts under an umbrella term. Unlike the traditional print, television and radio marketing, cloud marketing has allowed brands and companies to connect with their customers more personally, be it through an online site or even on social media. Out with the old and in with the new!
There are two different types of online applications for cloud marketing, media and tools. Media comprises of Facebook, Twitter, Youtube, your company’s website and more whereas tools consist of Google Analytics, Constant Contact, Sales Force, Google Social Reports and stuff like that. Notice the difference? One of the main challenges with Cloud Marketing is to coordinate your marketing efforts across the different platforms available to you.
Benefits of Cloud Marketing
Cloud marketing is cheap, quick and custom to you. Say goodbye to spending money on print, Cloud Marketing is effortless when it comes to selling a new product, with just a few clicks here and there, your new product and service is public to your customers. Cloud Marketing also allows you to be as custom as you can! It enables you to get your customer’s data, for example their birthday and you may even use that piece of information to curate a birthday email with a special discount. It gives your customers a personalised and genuine feel between customer and brand.
So, what are the strategies?
First, customer services should be readily available as and when your customers have an enquiry. Tricky, isn’t it? But fret not, chatbots are the new thing! This allows artificial intelligence to answer frequently asked questions about your products, services or company which means that you wouldn’t need someone by the phone 24/7 in case a customer has questions.
With artificial intelligence, a similar human touch can be replicated without there being a need for a physical human being. This would enable a more personalised experience to a vast majority of your customers instead of you having to individually tend to every one of your customers.
The future of cloud marketing comes hand in hand with artificial intelligence hence big data analytics is and will be important in the long run. The quality of your customer’s data will play a big role in your cloud marketing efforts.
Here at Chamrun Digital, we will assist you with the best marketing strategies to suit your company.