Leads are potential customers who have expressed some interest in your product or company that have provided you with their contact information so that you, as a company can follow up with more information on your product or services. One thing that’s better than leads are TARGETED LEADS. Targeted leads are the best because they are the people who are most likely interested in what you are selling. Unlike leads who could be anyone from anywhere with any interest, a targeted lead could be controlled to a group of people from a specific demographic for example.
Here are a few helpful strategies to get you more targeted leads!
First and foremost, pick a couple of social media platforms that best suit your target customers. For instance, if your targeted leads fall in the teenage category, choose social media platforms like Instagram and Facebook. Make sure that platform is somewhere your leads like to engage. Here’s a tip, it isn’t necessary to juggle 5 platforms at once with little content. Take note that a well managed platform is far more effective than a neglected one.
Next comes content. Content marketing is a whole topic on its own. What we really want to focus on here is to create engaging and high-quality content that attracts targeted leads. Be it in a form of a video, an audio or even a blog, always keep your customers in mind and ask yourself how it relates to them.
Apart from the above, did you know that people love freebies? Host a giveaway! These kind of campaigns attract people and possibly, potential leads and by including an entry form, this is the quickest and simplest way to capture lead data. Don’t forget to incorporate a way for them to share the giveaway details to their friends and family via various social media platforms. With that, you have one of the quickest ways to get targeted lead. Do keep in mind to keep your giveaway related to your business so that it captures attention of people who would most probably be interested in your products or services!
Here at Chamrun Digital, we will incorporate the best social media strategy to get your business going with more targeted leads.