B2C stands for Business to Consumer Marketing. This refers to a company’s strategy on targeting individuals that look for services or everyday products based on their feeling of spontaneous need. B2C marketing also costs less as companies do not need to invest in softwares and office space.
Compared to Business to Business (B2B) marketing, B2C marketing’s customers purchase on emotion compared to asking themselves why they need it or whether it is worth the purchase, therefore consumers have a purchase on impulse where not much thought was allocated on the spend.
What are the benefits of B2C Marketing and how is it important?
One of the obvious benefits is that B2C Marketing does not require consumers to physically get our of their homes, drive to a shop and make a physical purchase. Consumers get to purchase what they want, when they want it in the comfort of their own homes. It’ll only take a couple of minutes and a few finger movements to get notified that your parcel is on the way. Quick and easy isn’t it?
Apart from that, it is a self-service shopping where you wouldn’t need to spend on manpower as everything is digitalised and easy for you and your consumers. The online service is available 24/7, anytime and anywhere, they give you what you want accurately and payment can be done in a breeze.
B2C Marketing is also very cost friendly where compared to giving out flyers or phone marketing, let’s say you have a new product to market. In just minutes, you may have information and pictures on it up on your site ready for your customers to purchase compared to having to reprint several thousands of flyers and mail them out to your consumers.
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